From Venture Connection - Workshop 8
Speaker: Steven Forth form Net solutions.
- Pricing is a part of the innovation & the product!
- Understanding value provided to customer
- Segmenting the market, and the value added to each segment
You discount your Beta version only and only when you have a very compelling reason! Otherwise it even has to be 3 time more priced than regular pricing.
Features >> Functions >> Benefits >> Value Drivers >> Quantified Value Drivers.
- define the customer
- create the value
- define the product
- price it
- and apply the cost to build it
Cost has nothing do to with pricing!
Have you ever witnessed a craze for a product or a brand that is beyond explanation? Apple, Harley Davidson, BMW and few other brands have established their own identity, and their own cult following. These brands have very smartly created an emotional bond with their followers and have made them believe that what they are purchasing is more than a product. In a Business world, every brand works hard to promote their services, to create an unbreakable loyalty bond with their customer, but only few are able to achieve this connection. So let’s see, things that make these brands so unique and special:
Articles: Their role and effect in Search Engine Optimization
Articles are generally written to enhance awareness about the business and what it stands for. A well written article very affluently describes the products and services, which the business has to offer to its targeted customers. But when it comes to Search engine optimization, role of articles becomes much bigger and substantial.
Articles single handedly can create a niche for the business and mark it up in rankings on Search engine pages. Centered on main keywords, they make their mark in an influential way. The biggest benefit of these articles is that they can be submitted online on different platforms.
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